Gendered discourse patterns on online social networks: A social network analysis perspective

Tsahi (Zack) Hayat; Ofrit Lesser; Tal Samuel-Azran

doi:10.1016/j.chb.2017.08.041

Gendered discourse patterns on online social networks: A social network analysis perspective

Tsahi (Zack) Hayat, Ofrit Lesser, Tal Samuel-Azran

Department of Software and Information Systems Engineering

Research output: Contribution to journal › Article › peer-review

37 Scopus citations

Abstract

The study examines the gendered discourse patterns on a popular online social network, TheMarker Café, using social network analysis. Overall, the findings strengthen previous analyses that report evidence of men's assertive and dominant discourse style and social role versus women's more cooperative and supportive discourse style. Men wrote more posts, while women commented on other people's posts more often. Women's posts received higher rankings than men's posts, strengthening the notion that women receive more affirmations on online social networks. The study also examined the interplay between the structure of the TheMarker Café network and gendered discourse patterns. Our findings also confirmed a link between activity network structure and women content popularity.

Original language	English
Pages (from-to)	132-139
Number of pages	8
Journal	Computers in Human Behavior
Volume	77
DOIs	https://doi.org/10.1016/j.chb.2017.08.041
State	Published - 1 Dec 2017

Keywords

Gender
Popularity
Social capital
Social network analysis
Social networking site

ASJC Scopus subject areas

Arts and Humanities (miscellaneous)
Human-Computer Interaction
General Psychology

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10.1016/j.chb.2017.08.041

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title = "Gendered discourse patterns on online social networks: A social network analysis perspective",

abstract = "The study examines the gendered discourse patterns on a popular online social network, TheMarker Caf{\'e}, using social network analysis. Overall, the findings strengthen previous analyses that report evidence of men's assertive and dominant discourse style and social role versus women's more cooperative and supportive discourse style. Men wrote more posts, while women commented on other people's posts more often. Women's posts received higher rankings than men's posts, strengthening the notion that women receive more affirmations on online social networks. The study also examined the interplay between the structure of the TheMarker Caf{\'e} network and gendered discourse patterns. Our findings also confirmed a link between activity network structure and women content popularity.",

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AB - The study examines the gendered discourse patterns on a popular online social network, TheMarker Café, using social network analysis. Overall, the findings strengthen previous analyses that report evidence of men's assertive and dominant discourse style and social role versus women's more cooperative and supportive discourse style. Men wrote more posts, while women commented on other people's posts more often. Women's posts received higher rankings than men's posts, strengthening the notion that women receive more affirmations on online social networks. The study also examined the interplay between the structure of the TheMarker Café network and gendered discourse patterns. Our findings also confirmed a link between activity network structure and women content popularity.

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KW - Popularity

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KW - Social networking site

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Gendered discourse patterns on online social networks: A social network analysis perspective

Abstract

Keywords

ASJC Scopus subject areas

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