Globalization and social justice in sports broadcasting: The case of al-jazeera sport

Tal Samuel-Azran; Yuval Karniel; Amitl Lavie-Dinur

doi:10.1177/1527476414529166

Globalization and social justice in sports broadcasting: The case of al-jazeera sport

Tal Samuel-Azran, Yuval Karniel, Amitl Lavie-Dinur

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

This article highlights sport broadcasting as an emergent battlefield of "globalization from above and below" based on analysis of the strained relationship between Al-Jazeera Sport (AJS) and sports fans in Middle East and North Africa (MENA) over subscription fees to the 2010 and 2014 World Cup games. The article illustrates how sports globalization weakened national broadcasters' bidding power and allowed corporations to turn the World Cup from a free to high-fee event, leaving angry citizens from the MENA region to fend for themselves. A survey of online media illustrates how these angry citizens shared tactics to resist these fees.

Original language	English
Pages (from-to)	725-731
Number of pages	7
Journal	Television and New Media
Volume	15
Issue number	8
DOIs	https://doi.org/10.1177/1527476414529166
State	Published - 26 Dec 2014
Externally published	Yes

Keywords

Al-Jazeera Sport
MENA
anti-siphoning
monopoly
protected games
social media

ASJC Scopus subject areas

Cultural Studies
Visual Arts and Performing Arts

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AB - This article highlights sport broadcasting as an emergent battlefield of "globalization from above and below" based on analysis of the strained relationship between Al-Jazeera Sport (AJS) and sports fans in Middle East and North Africa (MENA) over subscription fees to the 2010 and 2014 World Cup games. The article illustrates how sports globalization weakened national broadcasters' bidding power and allowed corporations to turn the World Cup from a free to high-fee event, leaving angry citizens from the MENA region to fend for themselves. A survey of online media illustrates how these angry citizens shared tactics to resist these fees.

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Globalization and social justice in sports broadcasting: The case of al-jazeera sport

Abstract

Keywords

ASJC Scopus subject areas

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