Greaaaat bargains starting from just 99p!!!!:-): Brand perception in the social media

Michal Shmueli-Scheuer; Benjamin Sznajder; Doron Cohen; Ariel Raviv; David Konopnicki; Haggai Roitman

doi:10.1145/2390034.2390044

Greaaaat bargains starting from just 99p!!!!:-): Brand perception in the social media

Michal Shmueli-Scheuer, Benjamin Sznajder, Doron Cohen, Ariel Raviv, David Konopnicki, Haggai Roitman

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2 Scopus citations

Abstract

In this work we discuss the challenges of utilizing social media data, and more specifically microblogs, for helping brand managers. Brand perception is one of the most important tasks of a brand manager, requiring to understand how customers perceive and select brands in specific product categories or market segments. While understanding the brand perception from conventional sources such as reviews and advertisement is well studied and established, gaining insights from social media sources is still an open challenge. In this paper, we present a high-level overview of a novel system that was developed in IBM which aims at extracting brand perception from Twitter. As a proof of concept, we present some preliminary results from the retail domain.

Original language	English
Title of host publication	CrowdSens'12 - Proceedings of the 1st ACM International Workshop on Multimodal Crowd Sensing, Co-located with CIKM 2012
Pages	19-20
Number of pages	2
DOIs	https://doi.org/10.1145/2390034.2390044
State	Published - 10 Dec 2012
Externally published	Yes
Event	1st ACM International Workshop on Multimodal Crowd Sensing, CrowdSens 2012 - Co-located with CIKM 2012 - Maui, HI, United States Duration: 2 Nov 2012 → 2 Nov 2012

Publication series

Name	International Conference on Information and Knowledge Management, Proceedings

Conference

Conference	1st ACM International Workshop on Multimodal Crowd Sensing, CrowdSens 2012 - Co-located with CIKM 2012
Country/Territory	United States
City	Maui, HI
Period	2/11/12 → 2/11/12

Keywords

Brand Management
Brand Perception

ASJC Scopus subject areas

General Business, Management and Accounting
General Decision Sciences

Access to Document

10.1145/2390034.2390044

Cite this

Shmueli-Scheuer, M., Sznajder, B., Cohen, D., Raviv, A., Konopnicki, D., & Roitman, H. (2012). Greaaaat bargains starting from just 99p!!!!:-): Brand perception in the social media. In CrowdSens'12 - Proceedings of the 1st ACM International Workshop on Multimodal Crowd Sensing, Co-located with CIKM 2012 (pp. 19-20). (International Conference on Information and Knowledge Management, Proceedings). https://doi.org/10.1145/2390034.2390044

Shmueli-Scheuer, Michal ; Sznajder, Benjamin ; Cohen, Doron et al. / Greaaaat bargains starting from just 99p!!!!:-) : Brand perception in the social media. CrowdSens'12 - Proceedings of the 1st ACM International Workshop on Multimodal Crowd Sensing, Co-located with CIKM 2012. 2012. pp. 19-20 (International Conference on Information and Knowledge Management, Proceedings).

@inproceedings{181d18501bd24314b9005f7615e3302f,

title = "Greaaaat bargains starting from just 99p!!!!:-): Brand perception in the social media",

abstract = "In this work we discuss the challenges of utilizing social media data, and more specifically microblogs, for helping brand managers. Brand perception is one of the most important tasks of a brand manager, requiring to understand how customers perceive and select brands in specific product categories or market segments. While understanding the brand perception from conventional sources such as reviews and advertisement is well studied and established, gaining insights from social media sources is still an open challenge. In this paper, we present a high-level overview of a novel system that was developed in IBM which aims at extracting brand perception from Twitter. As a proof of concept, we present some preliminary results from the retail domain.",

keywords = "Brand Management, Brand Perception",

author = "Michal Shmueli-Scheuer and Benjamin Sznajder and Doron Cohen and Ariel Raviv and David Konopnicki and Haggai Roitman",

year = "2012",

month = dec,

day = "10",

doi = "10.1145/2390034.2390044",

language = "English",

isbn = "9781450317153",

series = "International Conference on Information and Knowledge Management, Proceedings",

pages = "19--20",

booktitle = "CrowdSens'12 - Proceedings of the 1st ACM International Workshop on Multimodal Crowd Sensing, Co-located with CIKM 2012",

note = "1st ACM International Workshop on Multimodal Crowd Sensing, CrowdSens 2012 - Co-located with CIKM 2012 ; Conference date: 02-11-2012 Through 02-11-2012",

}

Shmueli-Scheuer, M, Sznajder, B, Cohen, D, Raviv, A, Konopnicki, D & Roitman, H 2012, Greaaaat bargains starting from just 99p!!!!:-): Brand perception in the social media. in CrowdSens'12 - Proceedings of the 1st ACM International Workshop on Multimodal Crowd Sensing, Co-located with CIKM 2012. International Conference on Information and Knowledge Management, Proceedings, pp. 19-20, 1st ACM International Workshop on Multimodal Crowd Sensing, CrowdSens 2012 - Co-located with CIKM 2012, Maui, HI, United States, 2/11/12. https://doi.org/10.1145/2390034.2390044

Greaaaat bargains starting from just 99p!!!!:-): Brand perception in the social media. / Shmueli-Scheuer, Michal; Sznajder, Benjamin; Cohen, Doron et al.
CrowdSens'12 - Proceedings of the 1st ACM International Workshop on Multimodal Crowd Sensing, Co-located with CIKM 2012. 2012. p. 19-20 (International Conference on Information and Knowledge Management, Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Greaaaat bargains starting from just 99p!!!!:-)

T2 - 1st ACM International Workshop on Multimodal Crowd Sensing, CrowdSens 2012 - Co-located with CIKM 2012

AU - Shmueli-Scheuer, Michal

AU - Sznajder, Benjamin

AU - Cohen, Doron

AU - Raviv, Ariel

AU - Konopnicki, David

AU - Roitman, Haggai

PY - 2012/12/10

Y1 - 2012/12/10

N2 - In this work we discuss the challenges of utilizing social media data, and more specifically microblogs, for helping brand managers. Brand perception is one of the most important tasks of a brand manager, requiring to understand how customers perceive and select brands in specific product categories or market segments. While understanding the brand perception from conventional sources such as reviews and advertisement is well studied and established, gaining insights from social media sources is still an open challenge. In this paper, we present a high-level overview of a novel system that was developed in IBM which aims at extracting brand perception from Twitter. As a proof of concept, we present some preliminary results from the retail domain.

AB - In this work we discuss the challenges of utilizing social media data, and more specifically microblogs, for helping brand managers. Brand perception is one of the most important tasks of a brand manager, requiring to understand how customers perceive and select brands in specific product categories or market segments. While understanding the brand perception from conventional sources such as reviews and advertisement is well studied and established, gaining insights from social media sources is still an open challenge. In this paper, we present a high-level overview of a novel system that was developed in IBM which aims at extracting brand perception from Twitter. As a proof of concept, we present some preliminary results from the retail domain.

KW - Brand Management

KW - Brand Perception

UR - https://www.scopus.com/pages/publications/84870518277

U2 - 10.1145/2390034.2390044

DO - 10.1145/2390034.2390044

M3 - Conference contribution

AN - SCOPUS:84870518277

SN - 9781450317153

T3 - International Conference on Information and Knowledge Management, Proceedings

SP - 19

EP - 20

BT - CrowdSens'12 - Proceedings of the 1st ACM International Workshop on Multimodal Crowd Sensing, Co-located with CIKM 2012

Y2 - 2 November 2012 through 2 November 2012

ER -

Shmueli-Scheuer M, Sznajder B, Cohen D, Raviv A, Konopnicki D, Roitman H. Greaaaat bargains starting from just 99p!!!!:-): Brand perception in the social media. In CrowdSens'12 - Proceedings of the 1st ACM International Workshop on Multimodal Crowd Sensing, Co-located with CIKM 2012. 2012. p. 19-20. (International Conference on Information and Knowledge Management, Proceedings). doi: 10.1145/2390034.2390044

Greaaaat bargains starting from just 99p!!!!:-): Brand perception in the social media

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this