TY - GEN
T1 - Harnessing the crowds for multi-channel marketing monitoring
AU - Roitman, Haggai
AU - Barkai, Gilad
AU - Konopnicki, David
AU - Shmueli-Scheuer, Michal
PY - 2014/1/1
Y1 - 2014/1/1
N2 - Measuring the effectiveness of marketing efforts across various channels is a challenging task. Such measurement usually relies on a combination of key performance indicators (KPIs) used to assess marketing outcomes. In this work we present the Multi-channel Marketing Monitoring Platform (M3P). M3P harnesses the crowds (people) as sources for effective collection of marketing KPIs across all possible channels. We describe M3P's main challenges and characterize marketing KPIs. We then describe the M3P solution, focusing on its KPI extraction process.
AB - Measuring the effectiveness of marketing efforts across various channels is a challenging task. Such measurement usually relies on a combination of key performance indicators (KPIs) used to assess marketing outcomes. In this work we present the Multi-channel Marketing Monitoring Platform (M3P). M3P harnesses the crowds (people) as sources for effective collection of marketing KPIs across all possible channels. We describe M3P's main challenges and characterize marketing KPIs. We then describe the M3P solution, focusing on its KPI extraction process.
UR - https://www.scopus.com/pages/publications/84901762738
U2 - 10.1109/ICDEW.2014.6818313
DO - 10.1109/ICDEW.2014.6818313
M3 - Conference contribution
AN - SCOPUS:84901762738
SN - 9781479934805
T3 - Proceedings - International Conference on Data Engineering
SP - 111
EP - 114
BT - 2014 IEEE 30th International Conference on Data Engineering Workshops, ICDEW 2014
PB - Institute of Electrical and Electronics Engineers
T2 - 2014 IEEE 30th International Conference on Data Engineering Workshops, ICDEW 2014
Y2 - 31 March 2014 through 4 April 2014
ER -