Health, Diet, Nutritional Information, and Consumer Choice

Amir Heiman, Oded Lowengart, David Zilberman, Maayan Klachman Amir

Research output: Contribution to journalArticlepeer-review


This paper presents the results of experiments that aim to understand the effect of calorie information on consumer choices. Since individuals tend to overestimate the calorie differential between foods, providing calorie information by itself leads to switching from lower calorie foods, like chicken to tastier but higher calorie foods like beef. Providing information about the amount of exercise required to eliminate the impact of additional calories shifts consumption from meats to salads.
Original languageEnglish
Pages (from-to)9-11
JournalAre Update
Issue number6
StatePublished - 2011


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