Abstract
This study examined visitor expectations of a heritage site Website, a major marketing channel. The study focuses on Yad Vashem (The Holocaust Martyrs' and Heroes' Museum) in Jerusalem, Israel. The findings reveal the existence of three types of content that tourists expect to find on aWebsite: (1) functional information, (2) educational information, and (3) emotional information. Relationships were found between participants' perception of the destination relative to their own heritage, tourist motivations (overall and specific) to visit the destination, and tourist expectations of the Website content. The implications highlighted emphasize the attributes of the Internet as a communication channel that allows Website content to be tailored to the target audience and facilitate its use in marketing of heritage sites.
Original language | English |
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Pages (from-to) | 73-93 |
Number of pages | 21 |
Journal | Journal of Hospitality and Leisure Marketing |
Volume | 15 |
Issue number | 2 |
DOIs | |
State | Published - 24 Apr 2007 |
Keywords
- Customization
- Heritage
- Motivation
- Perception
- Website
ASJC Scopus subject areas
- Management Information Systems
- Tourism, Leisure and Hospitality Management
- Marketing