@inbook{0ef2d0dfc19a4764944dc991ba748e9f,
title = "{"}Hero, Genius, King and Messiah{"}: Ironic Echoing in Pro-Ethos and Anti-Ethos Readers' Comments on Facebook Posts",
abstract = "This paper discusses readers' comments on posts written by the Israeli Prime Minister Benjamin Netanyahu on his Facebook page in November 2017. It focuses on the use of ironic echoes (Sperber & Wilson 1981) of compliments and accusations, including multi-stage ones, to either enhance or damage Netanyahu's ethos as a successful leader. It is argued that Netanyahu's supporters use ironic echoes of accusations by his critics in order to enhance his ethos, whereas his critics use ironic echoes of compliments to Netanyahu in order to damage it. Moreover, It is argued that both the construction and de-construction of Netanyahu's ethos are intertwined with the self-enhancement of the positive face (Brown & Levinson 1987) of commenters from one political camp, alongside the threat to the positive face of their rivals.",
keywords = "Accusation, Compliment, Condemnation, Face, Facebook, Ironic echoes/echoing, Irony, Multi-stage echoes, On-line readers' comments",
author = "Pnina Shukrun-Nagar",
note = "Publisher Copyright: {\textcopyright} 2020 John Benjamins Publishing Company. All rights reserved.",
year = "2020",
month = jan,
day = "1",
doi = "10.1075/pbns.316.03shu",
language = "English",
series = "Pragmatics and Beyond New Series",
publisher = "John Benjamins Publishing Company",
pages = "59--81",
editor = "Zohar Livnat and Pnina Shukrun-Nagar and Galia Hirsch",
booktitle = "The Discourse of Indirectness. Cues, voices and functions",
address = "Netherlands",
}