The purpose of this exploratory study was to clarify Israeli women's sexual behaviors in different tourist experiences, while relating to the variety of the hospitality accommodations. Constructivist grounded theory was implemented drawing upon 21 in-depth interviews. Sex was described as important part of women's satisfaction with their tourist experiences, sometimes even as a major motivation to go on vacation. Participants expected the role of sex to be acknowledged by the hospitality industry. Women's perceptions with respect to the social atmosphere, sense of detachment, privacy, and anonymity affected their sexual behavior. Recommendations to address women's expectations are offered.
- Grounded theory
- Sexual behavior