Original language | English |
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Title of host publication | Cross-Cultural Marketing |
Publisher | Edward Elgar Publishing Ltd. |
Pages | 110-118 |
Number of pages | 9 |
ISBN (Electronic) | 9781800889750 |
ISBN (Print) | 9781800889743 |
State | Published - 25 Jan 2022 |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting