How consumers choose olive oil: The importance of origin cues

S. Dekhili, L. Sirieix, E. Cohen

Research output: Contribution to journalArticlepeer-review

114 Scopus citations

Abstract

This study investigates quality cues to explore the importance of origin attributes in the choice of olive oil by consumers in two countries: Tunisia and France (n=245). We used best-worst scaling and latent class analysis to obtain consumer clusters. The results emphasize the importance of origin cues in consumer choice and identify three latent segments in both countries: " official cues" , " sensory cues" , and " origin cues" French consumers tend to choose olive oil based on official signals, while Tunisian consumers mainly use origin and sensory cues.

Original languageEnglish
Pages (from-to)757-762
Number of pages6
JournalFood Quality and Preference
Volume22
Issue number8
DOIs
StatePublished - 1 Dec 2011

Keywords

  • Best-worst scaling
  • Choice attributes
  • Country of origin
  • Cross-national segmentation
  • Olive oil
  • Region of origin

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