How credible is e-word of mouth across digital-marketing channels? The roles of social capital, information richness, and interactivity

Shalom Levy, Yaniv Gvili

Research output: Contribution to journalArticlepeer-review

95 Scopus citations
Original languageEnglish
Pages (from-to)95-109
Number of pages15
JournalJournal of Advertising Research
Volume55
Issue number1
DOIs
StatePublished - 1 Jan 2015
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Marketing

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