Improving productivity in citizen science through controlled intervention

Avi Segal, Robert J. Simpson, Ya'Akov Kobi Gal, Victoria Homsy, Mark Hartswood, Kevin R. Page, Marina Jirotka

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

27 Scopus citations

Abstract

The majority of volunteers participating in citizen science projects perform only a few tasks each before leaving the system. We designed an intervention strategy to reduce disengagement in 16 different citizen science projects. Targeted users who had left the system received emails that directly addressed motivational factors that affect their engagement. Results show that participants receiving the emails were significantly more likely to return to productive activity when compared to a control group.

Original languageEnglish
Title of host publicationWWW 2015 Companion - Proceedings of the 24th International Conference on World Wide Web
PublisherAssociation for Computing Machinery, Inc
Pages331-337
Number of pages7
ISBN (Electronic)9781450334730
DOIs
StatePublished - 18 May 2015
Event24th International Conference on World Wide Web, WWW 2015 - Florence, Italy
Duration: 18 May 201522 May 2015

Publication series

NameWWW 2015 Companion - Proceedings of the 24th International Conference on World Wide Web

Conference

Conference24th International Conference on World Wide Web, WWW 2015
Country/TerritoryItaly
CityFlorence
Period18/05/1522/05/15

Keywords

  • Citizen science
  • Crowdsourcing
  • Intervention strategies
  • Peer production

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Software

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