Abstract
The car is rapidly changing. In addition to its traditional driving-related functions it becomes a platform for various services and devices. Some of these are related to the driving task and can improve its ease, comfort and safety, while others are unrelated to driving, and allow the driver to engage in various activities while driving. The aging of the driving population, and the tendency of older people in many parts of the world to continue driving for as long as possible, pose major challenges regarding the design of such devices and their deployment in cars. Some advantages, as well as some limitations which these devices may have for older drivers are pointed out. Design of future in-vehicle telematic systems will have to consider these issues in order to provide maximum benefits for the older driver.
Original language | English |
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Title of host publication | The Silver Market Phenomenon |
Subtitle of host publication | Marketing and Innovation in the Aging Society |
Editors | Florian Kohlbacher, Cornelius Herstatt |
Publisher | Springer Berlin Heidelberg |
Pages | 383-393 |
Number of pages | 11 |
Edition | 2 |
ISBN (Print) | 9783642143373 |
DOIs | |
State | Published - 2011 |
ASJC Scopus subject areas
- General Business, Management and Accounting
- General Economics, Econometrics and Finance