Abstract
Four studies tested a post-priming misattribution process whereby a primed goal automatically influences people's behavior, but because people are unaware of that influence, they misattribute their behavior to some other internal state. People who were primed with a goal were more likely to choose an activity that was relevant to that goal, but did not recognize that the prime had influenced their choices. Instead, people used more accessible and plausible reasons to explain their behavior. The goals were seeking romantic interaction (Studies 1 and 2), helping (Study 3) and earning money (Study 4). People made choices related to these goals but misattributed the choices to temporary preferences (Studies 1 and 3) and more permanent dispositions (Studies 2 and 4). The misattribution had downstream effects, leading to choice behavior consistent with the erroneous self-knowledge. We suggest that automatic behavior can lead to a confabulated self-knowledge with behavioral consequences.
Original language | English |
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Pages (from-to) | 884-894 |
Number of pages | 11 |
Journal | Journal of Experimental Social Psychology |
Volume | 46 |
Issue number | 6 |
DOIs | |
State | Published - 1 Nov 2010 |
Keywords
- Automatic social behavior
- Confabulation
- Goal priming
- Self-attribution
- Self-knowledge
ASJC Scopus subject areas
- Social Psychology
- Sociology and Political Science