International Business: Theory & Practice

Ehud Menipaz, Amit Menipaz

Research output: Book/ReportBookpeer-review


International Business: Theory and Practice provides a broad overview of the multidimensional aspects of international business by using examples and cases from around the world. It gives a comprehensive coverage and in-depth analysis of the fundamental challenges and emerging trends of international business practices in contemporary times. This Indian edition has been carefully adapted to suit the needs of the students of business management and related disciplines in South Asian countries. Spread over 16 chapters, it unfolds the complex issues facing multinational, international, small, and medium-sized enterprises seeking to enter, manage, and compete across global markets.
Original languageEnglish
Place of PublicationLos Angeles
PublisherSage Publications
Number of pages649
ISBN (Print)978-93-864-4611-4
StatePublished - 2011


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