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Introduction

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Recently, scholars have offered a plethora of terms to conceptualize the utilization of digital technologies in the conduct of public diplomacy. These have included public diplomacy 2.0, virtual diplomacy and digital diplomacy. This chapter contends that none of these terms amply capture the impact of digital technologies on the conduct of public diplomacy. This is because diplomatic institutions do not exist in a binary state of being either digital or non-digital, nor can they be separated into those who have digitalized their public diplomacy activities and those who have not. This chapter, therefore, introduces a new term, “the digitalization of public diplomacy,” which serves as a conceptual framework for investigating the manner in which digital technologies influence the norms, values and working routines of diplomatic institutions.

Original languageEnglish
Title of host publicationPalgrave Macmillan Series in Global Public Diplomacy
PublisherPalgrave Macmillan
Pages1-27
Number of pages27
DOIs
StatePublished - 1 Jan 2019
Externally publishedYes

Publication series

NamePalgrave Macmillan Series in Global Public Diplomacy
ISSN (Print)2731-3883
ISSN (Electronic)2731-3891

ASJC Scopus subject areas

  • Communication
  • Linguistics and Language
  • Political Science and International Relations

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