TY - CHAP
T1 - Introduction
AU - Manor, Ilan
N1 - Publisher Copyright:
© 2019, The Author(s).
PY - 2019/1/1
Y1 - 2019/1/1
N2 - Recently, scholars have offered a plethora of terms to conceptualize the utilization of digital technologies in the conduct of public diplomacy. These have included public diplomacy 2.0, virtual diplomacy and digital diplomacy. This chapter contends that none of these terms amply capture the impact of digital technologies on the conduct of public diplomacy. This is because diplomatic institutions do not exist in a binary state of being either digital or non-digital, nor can they be separated into those who have digitalized their public diplomacy activities and those who have not. This chapter, therefore, introduces a new term, “the digitalization of public diplomacy,” which serves as a conceptual framework for investigating the manner in which digital technologies influence the norms, values and working routines of diplomatic institutions.
AB - Recently, scholars have offered a plethora of terms to conceptualize the utilization of digital technologies in the conduct of public diplomacy. These have included public diplomacy 2.0, virtual diplomacy and digital diplomacy. This chapter contends that none of these terms amply capture the impact of digital technologies on the conduct of public diplomacy. This is because diplomatic institutions do not exist in a binary state of being either digital or non-digital, nor can they be separated into those who have digitalized their public diplomacy activities and those who have not. This chapter, therefore, introduces a new term, “the digitalization of public diplomacy,” which serves as a conceptual framework for investigating the manner in which digital technologies influence the norms, values and working routines of diplomatic institutions.
UR - https://www.scopus.com/pages/publications/85144712144
U2 - 10.1007/978-3-030-04405-3_1
DO - 10.1007/978-3-030-04405-3_1
M3 - Chapter
AN - SCOPUS:85144712144
T3 - Palgrave Macmillan Series in Global Public Diplomacy
SP - 1
EP - 27
BT - Palgrave Macmillan Series in Global Public Diplomacy
PB - Palgrave Macmillan
ER -