Invest, engage, and win: Online campaigns and their outcomes in an Israeli election

Moran Yarchi, Gadi Wolfsfeld, Tal Samuel-Azran, Elad Segev

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Scopus citations

Abstract

Though the use of social media for political campaigning has been widely studied,its correlation with electoral success has not received much attention. The currentstudy uses the 2013 Israeli elections to examine the impact of social media oncampaigns as a process. Findings indicate that parties and candidates that investin social media are more likely to achieve social media success, which in turn increasestheir chances of achieving electoral success. Some may dispute the levelof influence of social media; however, study findings suggest that being active inthe digital arena has become a significant element in achieving ballot box success.

Original languageEnglish
Title of host publicationSocial Media Performance Evaluation and Success Measurements
PublisherIGI Global
Pages225-248
Number of pages24
ISBN (Electronic)9781522519645
ISBN (Print)1522519637, 9781522519638
DOIs
StatePublished - 21 Dec 2016
Externally publishedYes

ASJC Scopus subject areas

  • Computer Science (all)

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