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IQOS point-of-sale marketing strategies in Israel: A pilot study
Yael Bar-Zeev
, Hagai Levine
, Gil Rubinstein
, Ihab Khateb
, Carla J. Berg
Faculty of Health Sciences
Research output
:
Contribution to journal
›
Article
›
peer-review
16
Scopus citations
Overview
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Dive into the research topics of 'IQOS point-of-sale marketing strategies in Israel: A pilot study'. Together they form a unique fingerprint.
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Keyphrases
Israel
100%
Retailers
100%
Cigarette
100%
Marketing Strategy
100%
Point-of-sale Marketing
100%
Selling
75%
Tobacco
50%
Average Price
50%
Point of Sale
50%
Smoking Devices
50%
Product Distribution
25%
Shekel
25%
Product Offering
25%
Beer
25%
Jerusalem
25%
Haifa
25%
Israeli Cities
25%
Merchandising
25%
Philip Morris
25%
Cigars
25%
Tobacco Market
25%
Marketing Effort
25%
Promotional Strategies
25%
Product Display
25%
Specialty Store
25%
Grocery Stores
25%
Tobacco Products
25%
Data Collector
25%
Sales Practice
25%
Cigarette Packs
25%
Industry Marketing
25%
Convenience Stores
25%
Traditional Retailers
25%
Advertising Restrictions
25%
Economics, Econometrics and Finance
Marketing Management
100%
Aviation Employees
100%
Marketing
100%
Price
100%
Industry
50%
Pricing
50%
Advertising Regulation
50%
Social Sciences
Israel
100%
Sales
100%
Pilot Study
100%
Marketing Strategy
100%
Price
40%
Jerusalem
20%
Pricing
20%
Promotional Strategy
20%
Marketing Effort
20%
Product Offering
20%
Agricultural and Biological Sciences
Cigarettes
100%
Floors
20%
Collectors
20%