Is there a market for sustainable urbanism? A conjoint analysis of potential homebuyers in Israel

Yodan Rofè, Tamar Pashtan, Jacob Hornik

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Abstract

This study uses conjoint analysis to evaluate the preferences of prospective homebuyers in Israel for sustainable urban neighbourhoods. The results reveal that from the variables examined, neighbourhood form is the most important variable after price, and that hierarchical and disconnected neighbourhood form is generally preferred over an urban grid. Nevertheless, access to a neighbourhood park, shops and transit could make an urban grid-like neighbourhood more attractive to potential buyers. Moreover, the housing type most preferred by respondents is a 4–6 story apartment building and least preferred are the most prevalent in recent years − buildings over 14 stories. The outcomes of the consumer preference study replicate similar studies in developed countries that show a gap between the kind of neighbourhoods advocated by planners and researchers, and those favoured by potential buyers. Planners should explore the strategic findings to plan for sustainable neighbourhoods that offer more variety and meet a more complex set of residential pReferences

Original languageEnglish
Pages (from-to)162-170
Number of pages9
JournalSustainable Cities and Society
Volume30
DOIs
StatePublished - 1 Apr 2017

Keywords

  • Conjoint analysis
  • Neighbourhood form
  • Residential preferences
  • Sustainability
  • Urbanism

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