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Learning to Persist: Exploring the Tradeoff between Model Optimization and Experience Consistency

  • Dmitri Goldenberg
  • , Guy Tsype
  • , Igor Spivak
  • , Javier Albert
  • , Amir Tzur

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

4 Scopus citations

Abstract

Machine learning models and recommender systems play a crucial role in web applications, providing personalized experiences to each customer. Recurring visits of the same customer raise a nontrivial question about the persistence of the experience. Given a changing user context, alongside online algorithms that update over time, the optimal treatment might differ from past model decisions. However, changing customer experience may create inconsistency and harm customer satisfaction and business process completion. This paper discusses the tradeoff between providing the user with a consistent experience and suggesting an up-To-date optimal treatment. We offer preliminary approaches to tackle the persistence problem and explore the tradeoffs in a simulated study.

Original languageEnglish
Title of host publicationThe Web Conference 2021 - Companion of the World Wide Web Conference, WWW 2021
PublisherAssociation for Computing Machinery, Inc
Pages527-529
Number of pages3
Edition03-06-21
ISBN (Electronic)9781450383134
DOIs
StatePublished - 3 Jun 2021
Externally publishedYes
Event30th Companion of the World Wide Web Conference, WWW 2021 - Ljubljana, Slovenia
Duration: 19 Apr 202123 Apr 2021

Publication series

NameThe Web Conference 2021 - Companion of the World Wide Web Conference, WWW 2021
Number03-06-21

Conference

Conference30th Companion of the World Wide Web Conference, WWW 2021
Country/TerritorySlovenia
CityLjubljana
Period19/04/2123/04/21

Keywords

  • Online Models
  • Persistence
  • Personalization
  • User Experience

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Software

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