Lessons from PepsiCo's Entry into the Israeli Market

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	619-632
Number of pages	14
Journal	International Journal of Management
Volume	14
Issue number	4
State	Published - 1997

Cite this

@article{6b2c031c43f849b595bcf91a4ee46988,

title = "Lessons from PepsiCo's Entry into the Israeli Market",

author = "A Reichel and JF Preble",

year = "1997",

language = "English",

volume = "14",

pages = "619--632",

journal = "International Journal of Management",

issn = "0976-6502",

publisher = "IAEME Publication",

number = "4",

}