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Liquid identities: Mecca Cola versus Coca-Cola
Uri Ram
Department of Sociology and Anthropology
Research output
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Contribution to journal
›
Article
›
peer-review
15
Scopus citations
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Keyphrases
Coca-Cola
100%
Cola
100%
Cola Drinks
16%
Commodification
33%
Iconic Images
16%
Liquid Identity
100%
Mecca
100%
World Culture
16%
World Society
16%
Arts and Humanities
Brand Name
16%
Coca-Cola
100%
Commodification
33%
Iconic
16%
Juxtaposition
16%
Mecca
100%
Structure
33%
Symbolics
33%
World Society
16%
Social Sciences
Beverages
50%
Brand Name
50%
Commodification
100%
World Society
50%