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Liquid identities: Mecca Cola versus Coca-Cola
Uri Ram
Department of Sociology and Anthropology
Research output
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Contribution to journal
›
Article
›
peer-review
12
Scopus citations
Overview
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Dive into the research topics of 'Liquid identities: Mecca Cola versus Coca-Cola'. Together they form a unique fingerprint.
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Arts & Humanities
Appropriation
12%
Authenticity
25%
Brand Names
15%
Coca-Cola
100%
Commodification
32%
Commodities
10%
Iconic
13%
Juxtaposition
14%
Liquid
71%
Mecca
90%
World Culture
19%
World Society
20%
Social Sciences
authenticity
72%
brand name
50%
commodity
35%
world society
47%