Marketing National and Self Appearances: Cool and Cute in J-Culture

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationThe Cultural Career of Coolness
Subtitle of host publicationDiscourses and Practices of Affect Control in European Antiquity, the United States, and Japan
EditorsUlla Haselstein, Irmela Hijiya-Kirschnereit
PublisherRowman & Littlefield
ISBN (Electronic)9780739173176
ISBN (Print)9780739173169
StatePublished - Oct 2013

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