Marketing National and Self Appearances: Cool and Cute in J-Culture

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Scopus citations

Original language	English
Title of host publication	The Cultural Career of Coolness
Subtitle of host publication	Discourses and Practices of Affect Control in European Antiquity, the United States, and Japan
Publisher	Bloomsbury Publishing Plc.
Pages	251-259
Number of pages	9
ISBN (Electronic)	9798216231776
ISBN (Print)	9780739173169
State	Published - 1 Jan 2013

ASJC Scopus subject areas

@inbook{578e7b224c744bcaa41c784278b14018,

title = "Marketing National and Self Appearances: Cool and Cute in J-Culture",

author = "Raz, \{Aviad E.\}",

year = "2013",

month = jan,

day = "1",

language = "English",

isbn = "9780739173169",

pages = "251--259",

booktitle = "The Cultural Career of Coolness",

publisher = "Bloomsbury Publishing Plc.",

}