Measuring The Business Value of E-Business Technologies

Orit Raphaeli, Gali Naveh, Michal Levi, Sigal Berman, Lior Fink

Research output: Contribution to conferencePaperpeer-review


In the past decade, with the advent of new e-business technologies, firms have engaged in initiatives that link supply chain processes across enterprises, in order to increase their efficiency and effectiveness. E-business technologies refer to the different technologies that offer a sound infrastructure for doing business online (Ash and Burn, 2002). The thrust of investment in such
technologies is motivated by the desire to create seamless integration of entities in a supply chain, which calls for sharing of accurate and timely information and for coordination of activities among business entities (Devoraj et al., 2007). In parallel with this evolution, mobile communications technology has emerged to play an increasingly important role in business and society (Barnes et al., 2006). According to a recent report by the Economist (2011), mobile technology has a far-reaching impact on both business and social environments. Until recently, ebusiness and mobile technologies have largely followed separate paths. Lately, a new trend of convergence between the two has been accelerating, resulting in a variety of wireless data communication capabilities (Barnes et al., 2006), such as wireless data services, based on mobile data access and electronic messaging on mobile devices (Siau and Shen, 2003). The combination
of mobile devices with pervasive connectivity and plentiful online content is "raising citizens’ expectations of what personal technology can achieve" (The Economist, 2011, p. 4).
As such solutions are widely adopted, it is important to understand the ways in which they can actually impact businesses (Lehman et al., 2004). However, determining whether a new and emerging technology can have business value is a challenging endeavor, given the complexity of the processes through which the deployment of technologies creates business value (Fink, 2011).
Despite a wealth of research on the impact and value of investments in information and communication technology (ICT), poor estimations of the impact and value of new technologies still tend to be the norm rather than the exception (Gebauer et al., 2002). This study addresses this challenge by providing insight into how organizations can realize the benefits of emerging
technologies, using an analytical method that has yet to be used in this context.
Original languageEnglish
StatePublished - 2012
EventProceedings of the 6th Israel Association for Information Systems (ILAIS) Conference - Haifa, Israel
Duration: 2 Jul 20122 Jul 2012


ConferenceProceedings of the 6th Israel Association for Information Systems (ILAIS) Conference


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