Metaphors and tourism paradoxes

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4 Scopus citations


Metaphors can be viewed as discursive elements, in which an image is borrowed from one semantic field to re-describe a quality or attribute in another field, usually, in a symbolic and/or poetic manner. Inspired by previous studies that analyzed metaphors in tourism-related disocurses, this paper seeks to further develop this sociolinguistics angle in order to pinpoint three paradoxes of modern tourism: the familiarty paradox, the staging paradox and the attractiveness paradox.

Original languageEnglish
Article number104095
JournalTourism Management
StatePublished - 1 Aug 2020


  • Epistemology
  • Philosophy
  • Socioligusitics

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management


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