Metaphors can be viewed as discursive elements, in which an image is borrowed from one semantic field to re-describe a quality or attribute in another field, usually, in a symbolic and/or poetic manner. Inspired by previous studies that analyzed metaphors in tourism-related disocurses, this paper seeks to further develop this sociolinguistics angle in order to pinpoint three paradoxes of modern tourism: the familiarty paradox, the staging paradox and the attractiveness paradox.
|State||Published - 1 Aug 2020|
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management