Metoo and tourism: a systematic review

The work focuses on the changes that the MeToo movement brought to tourism and the hospitality industry since its beginning in October 2017. Social media has been previously found as an important tool in tourism, but its impact on social change has been questioned. By applying the Google Advanced Search options and analyzing the Web of Science (WoS) database, the work analyzes news, websites, cases, blogs, academic papers and white papers. Following the PRISMA protocol for systematic reviews, the work shows how the MeToo movement selectively influenced employees, tourists and guests in different sub-sectors of tourism and hospitality in the United States. The changes were mainly related to the identity of the offenders. Solidarity with the victims was found as less relevant in this case. The hotel sector presents the most prevalent change, including policies and educational goals, followed by the restaurant sector, airlines and the event sector. Places outside of the USA, as well as single travellers and passengers, were found to be less protected by these changes, and may be at risk.