Negotiating the holistic turn: The domestication of alternative medicine

Judith Fadlon

Research output: Book/ReportBookpeer-review


Alternative medicine, once an anti-establishment outsider, has enjoyed such growing popularity in recent years that it has generated a new medical industry, complete with adherents, practitioners, researchers, lobbyists, and regulations. As it has grown, alternative medicine has gradually assumed a different position in the provision of health care. Combining ethnographic study with quantitative data, Judith Fadlon explains the popularity of alternative medicine, as well as the ease with which individuals now move between conventional and alternative medicine and between different alternative modalities. She concludes that alternative medicine has been undergoing domestication, a process by which the foreign is rendered familiar. Although the focus of the study is urban Israel, it is argued that domestication is a major force at work in a number of Western countries.

Original languageEnglish
PublisherState University of New York Press
Number of pages157
ISBN (Print)079146315X, 9780791463154
StatePublished - 1 Dec 2005

ASJC Scopus subject areas

  • Social Sciences (all)


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