Neve-Ilan, Israel: A site selection and business feasibility case study

Arie Reichel, Abraham Mehrez, Samuel Altman

Research output: Contribution to journalArticlepeer-review

10 Scopus citations


The decision to invest in a new hotel near Jerusalem, Israel, is described and analyzed. Unlike most prescriptive models, reality dictated the 'product' as a hotel, as well as its general location. Consequently, a three-stage decision-making procedure was utilized. The analysis began with a specific site decision using an additive value function. Given the selected site, the second phase involved a thorough market study and a decision on the target markets. Finally, a business plan was presented. The entire process was carried out under the assumption of local resident acceptance of tourist development ventures in their area.

Original languageEnglish
Pages (from-to)161-170
Number of pages10
JournalTourism Management
Issue number2
StatePublished - 1 Jan 1998


  • Feasibility study
  • Hotel
  • Site selection

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management


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