Older adults, aggressive marketing, and unethical behavior: A sure road to financial fraud?

Ya'akov M. Bayer

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationEthical Branding and Marketing
Subtitle of host publicationCases and Lessons
PublisherTaylor and Francis Inc.
Number of pages18
ISBN (Electronic)9780429809347
ISBN (Print)9780429442520
StatePublished - 15 Apr 2019
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (all)
  • Business, Management and Accounting (all)

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