Older adults, aggressive marketing, and unethical behavior: A sure road to financial fraud?

Ya'akov M. Bayer

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Ethical Branding and Marketing
Subtitle of host publication	Cases and Lessons
Publisher	Taylor and Francis Inc.
Pages	1-18
Number of pages	18
ISBN (Electronic)	9780429809347
ISBN (Print)	9780429442520
DOIs	https://doi.org/10.4324/9780429442520
State	Published - 15 Apr 2019
Externally published	Yes

ASJC Scopus subject areas

@inbook{7b8fd2d9227b42f6a3af5467583ae0e0,

title = "Older adults, aggressive marketing, and unethical behavior: A sure road to financial fraud?",

author = "Bayer, {Ya'akov M.}",

year = "2019",

month = apr,

day = "15",

doi = "10.4324/9780429442520",

language = "English",

isbn = "9780429442520",

pages = "1--18",

booktitle = "Ethical Branding and Marketing",

publisher = "Taylor and Francis Inc.",

address = "United States",

}

TY - CHAP

T1 - Older adults, aggressive marketing, and unethical behavior

T2 - A sure road to financial fraud?

AU - Bayer, Ya'akov M.

PY - 2019/4/15

Y1 - 2019/4/15

UR - http://www.scopus.com/inward/record.url?scp=85065892117&partnerID=8YFLogxK

U2 - 10.4324/9780429442520

DO - 10.4324/9780429442520

M3 - Chapter

AN - SCOPUS:85065892117

SN - 9780429442520

SP - 1

EP - 18

BT - Ethical Branding and Marketing

PB - Taylor and Francis Inc.

ER -