Older adults, aggressive marketing, and unethical behavior: A sure road to financial fraud?

Ya'akov M. Bayer

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Ethical Branding and Marketing
Subtitle of host publication	Cases and Lessons
Publisher	Taylor and Francis Inc.
Pages	1-18
Number of pages	18
ISBN (Electronic)	9780429809347
ISBN (Print)	9780429442520
DOIs	https://doi.org/10.4324/9780429442520
State	Published - 15 Apr 2019

ASJC Scopus subject areas

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