Older adults, aggressive marketing, and unethical behavior: A sure road to financial fraud?

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Scopus citations

Original language	English
Title of host publication	Ethical Branding and Marketing
Subtitle of host publication	Cases and Lessons
Publisher	Taylor and Francis Inc.
Pages	1-18
Number of pages	18
ISBN (Electronic)	9780429809347
ISBN (Print)	9780429442520
DOIs	https://doi.org/10.4324/9780429442520
State	Published - 15 Apr 2019

ASJC Scopus subject areas

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title = "Older adults, aggressive marketing, and unethical behavior: A sure road to financial fraud?",

author = "Bayer, \{Ya'akov M.\}",

year = "2019",

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pages = "1--18",

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publisher = "Taylor and Francis Inc.",

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}

TY - CHAP

T1 - Older adults, aggressive marketing, and unethical behavior

T2 - A sure road to financial fraud?

AU - Bayer, Ya'akov M.

PY - 2019/4/15

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BT - Ethical Branding and Marketing

PB - Taylor and Francis Inc.

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