This chapter examines how the logic of the digital society has impacted the practice of nation branding through the concept of selfie diplomacy. Conceptually, selfie diplomacy is situated at the intersection of nation branding and public diplomacy. Thus, this chapter begins by defining the term “nation branding” and analyzing the conceptual relationship between nation branding and public diplomacy. Next, the chapter demonstrates how nation branding activities on digital platforms differ from those conducted via mass media. Specifically, the chapter argues that on social media the nation state is individualized as it acquires the traits of a digital self, including a profile page, profile picture and likes and dislikes. To conclude, the chapter reviews the selfie of America in the age of Donald TrumpTrump, Donald J. and PolandPoland’s historic selfie.