The study introduces the term “on-site animosity” with respect to expressions of hostility against travelers' nation during their stay at the visited destination. Behavioral responses to on-site animosity are examined by focusing on performances of national identity among Israeli business travelers while interacting with locals and host colleagues. Based on the analysis of in-depth interviews and in line with a Goffmanian perspective, the study presents four performative strategies that span across two dimensions of situational behavior: the inclination of the travelers to conceal or display national identity and their motivations to do it. The study advances a fresh perspective and provides an empirically based conceptualization regarding the influence of animosity on travel behavior.
- Business travelers
- National identity
- On-site animosity
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management