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On the Marketing of Nations: A Gap Analysis of Managers' Perceptions
Oded Lowengart
,
Ehud Menipaz
Department of Business Administration
Research output
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Contribution to journal
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Article
›
peer-review
1
Scopus citations
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Keyphrases
Multinational Companies
100%
Managerial Perception
100%
Gap Analysis
100%
Decision Process
50%
High Uncertainty
50%
Mediterranean Countries
50%
Process Evaluation
50%
Differences in Perception
50%
Multinational Corporations
50%
Host Country
50%
Regional Headquarters
50%
Common Interest
50%
Country Characteristics
50%
Multidimensional Evaluation
50%
Market Work
50%
Corporate Managers
50%
Regional Expansion
50%
Perception Gap
50%
Multidimensional Decision
50%
Social Sciences
Mediterranean Countries
100%
Decision Process
100%
Emerging Market
100%
Regional Headquarters
100%
Multinational Corporation
100%
Computer Science
Multinationals
100%
Multinational Company
100%
Decision Process
50%
Complex Task
50%
Attractiveness
50%
Common Interest
50%
Deep Understanding
50%
Economics, Econometrics and Finance
Transnational Corporation
100%
Emerging Economies
33%
Regional Headquarters
33%