“One Meets Through Clothing”: The Role of Fashion in the Identity Formation of Former Soviet Union Immigrant Youth in Israel

The study described in this chapter examines the role of fashion in the lives of immigrant children and adolescents from the Former Soviet Union (FSU) in Israel. It is part of a more extensive, ongoing research project concerned with the role of media in the lives of immigrant children and youth, as they explore their new environment and also look back at the life they have left behind (Elias and Lemish, 2008a; 2008b, 2008c). While fashion was not an original focus of this study, it emerged in the interviews as a site where immigrants are constructing hybrid identities, as well as re-affirming old ones, in the realms of gender, adolescence, Russianness and Israeliness. Accordingly, the aim of this chapter is to present a grounded analysis of these aspects of the interviews and to highlight the unique roles that fashion preferences serve as a facilitator of young immigrants’ search for collective and individual identities, as well as for communicative means of expressing them.