One query, many clicks: Analysis of queries with multiple clicks by the same user

Elad Kravi, Ido Guy, Avihai Mejer, David Carmel, Yoelle Maarek, Dan Pelleg, Gilad Tsur

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

8 Scopus citations

Abstract

In this paper, we study multi-click queries - queries for which more than one click is performed by the same user within the same query session. Such queries may reflect a more complex information need, which leads the user to examine a variety of results. We present a comprehensive analysis that reveals unique characteristics of multi-click queries, in terms of their syntax, lexical domains, contextual properties, and returned search results page. We also show that a basic classifier for predicting multi-click queries can reach an accuracy of 75% over a balanced dataset. We discuss the implications of our findings for the design of Web search tools.

Original languageEnglish
Title of host publicationCIKM 2016 - Proceedings of the 2016 ACM Conference on Information and Knowledge Management
PublisherAssociation for Computing Machinery
Pages1423-1432
Number of pages10
ISBN (Electronic)9781450340731
DOIs
StatePublished - 24 Oct 2016
Event25th ACM International Conference on Information and Knowledge Management, CIKM 2016 - Indianapolis, United States
Duration: 24 Oct 201628 Oct 2016

Publication series

NameInternational Conference on Information and Knowledge Management, Proceedings
Volume24-28-October-2016

Conference

Conference25th ACM International Conference on Information and Knowledge Management, CIKM 2016
Country/TerritoryUnited States
CityIndianapolis
Period24/10/1628/10/16

Keywords

  • Exploratory search
  • Multiple click queries
  • Query log analysis
  • Query session

ASJC Scopus subject areas

  • General Decision Sciences
  • General Business, Management and Accounting

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