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One query, many clicks: Analysis of queries with multiple clicks by the same user

  • Elad Kravi
  • , Ido Guy
  • , Avihai Mejer
  • , David Carmel
  • , Yoelle Maarek
  • , Dan Pelleg
  • , Gilad Tsur

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    8 Scopus citations

    Abstract

    In this paper, we study multi-click queries - queries for which more than one click is performed by the same user within the same query session. Such queries may reflect a more complex information need, which leads the user to examine a variety of results. We present a comprehensive analysis that reveals unique characteristics of multi-click queries, in terms of their syntax, lexical domains, contextual properties, and returned search results page. We also show that a basic classifier for predicting multi-click queries can reach an accuracy of 75% over a balanced dataset. We discuss the implications of our findings for the design of Web search tools.

    Original languageEnglish
    Title of host publicationCIKM 2016 - Proceedings of the 2016 ACM Conference on Information and Knowledge Management
    PublisherAssociation for Computing Machinery
    Pages1423-1432
    Number of pages10
    ISBN (Electronic)9781450340731
    DOIs
    StatePublished - 24 Oct 2016
    Event25th ACM International Conference on Information and Knowledge Management, CIKM 2016 - Indianapolis, United States
    Duration: 24 Oct 201628 Oct 2016

    Publication series

    NameInternational Conference on Information and Knowledge Management, Proceedings
    Volume24-28-October-2016

    Conference

    Conference25th ACM International Conference on Information and Knowledge Management, CIKM 2016
    Country/TerritoryUnited States
    CityIndianapolis
    Period24/10/1628/10/16

    Keywords

    • Exploratory search
    • Multiple click queries
    • Query log analysis
    • Query session

    ASJC Scopus subject areas

    • General Decision Sciences
    • General Business, Management and Accounting

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