Online and offline social ties of social network website users: An exploratory study in eleven societies

Peter W. Cardon; Bryan Marshall; Jeongil Choi; Maha M. El-Shinnaway; Matthew North; Lars Svensson; Sujie Wang; Daniel T. Noris; Lixin Cui; Natalya Goreva; Voraphan Raungpaka; Ayseli Usluata; Catherine Whelan; Juyun Cho; Caroline Collier; Stefan Nillson; Gilad Ravid; Juan Pablo Valenzuala

Online and offline social ties of social network website users: An exploratory study in eleven societies

Peter W. Cardon, Bryan Marshall, Jeongil Choi, Maha M. El-Shinnaway, Matthew North, Lars Svensson, Sujie Wang, Daniel T. Noris, Lixin Cui, Natalya Goreva, Voraphan Raungpaka, Ayseli Usluata, Catherine Whelan, Juyun Cho, Caroline Collier, Stefan Nillson, Gilad Ravid, Juan Pablo Valenzuala

Research output: Contribution to journal › Article › peer-review

46 Scopus citations

Abstract

This study presents results of a survey about social network website (SNW) usage that was administered to university students in China, Egypt, France, Israel, India, Korea, Macao, Sweden, Thailand, Turkey, and the United States. The offline and online social ties of SNW users were examined by nationality, levels of individualism-collectivism (I-C), gender, SNW usage, age, and access location. Contrary to existing literature, we found no differences in the number of offline friends between individualist and collectivist nations. Similarly, there was not a difference in the number of online social ties between individualist and collectivist nations. However, members of collectivist nations had significantly more online social ties never met in person. Heavy SNW users in individualist nations maintained significantly higher numbers of offline social ties; however, heavy SNW users in collectivist nations did not have higher numbers of offline social ties. Related implications and recommendations are provided.

Original language	English
Pages (from-to)	54-64
Number of pages	11
Journal	Journal of Computer Information Systems
Volume	50
Issue number	1
State	Published - 1 Sep 2009
Externally published	Yes

Keywords

Collectivism
Individualism
Online social ties
Social networking websites
Social ties

ASJC Scopus subject areas

Information Systems
Education
Computer Networks and Communications

Cite this

Cardon, P. W., Marshall, B., Choi, J., El-Shinnaway, M. M., North, M., Svensson, L., Wang, S., Noris, D. T., Cui, L., Goreva, N., Raungpaka, V., Usluata, A., Whelan, C., Cho, J., Collier, C., Nillson, S., Ravid, G., & Valenzuala, J. P. (2009). Online and offline social ties of social network website users: An exploratory study in eleven societies. Journal of Computer Information Systems, 50(1), 54-64.

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abstract = "This study presents results of a survey about social network website (SNW) usage that was administered to university students in China, Egypt, France, Israel, India, Korea, Macao, Sweden, Thailand, Turkey, and the United States. The offline and online social ties of SNW users were examined by nationality, levels of individualism-collectivism (I-C), gender, SNW usage, age, and access location. Contrary to existing literature, we found no differences in the number of offline friends between individualist and collectivist nations. Similarly, there was not a difference in the number of online social ties between individualist and collectivist nations. However, members of collectivist nations had significantly more online social ties never met in person. Heavy SNW users in individualist nations maintained significantly higher numbers of offline social ties; however, heavy SNW users in collectivist nations did not have higher numbers of offline social ties. Related implications and recommendations are provided.",

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author = "Cardon, {Peter W.} and Bryan Marshall and Jeongil Choi and El-Shinnaway, {Maha M.} and Matthew North and Lars Svensson and Sujie Wang and Noris, {Daniel T.} and Lixin Cui and Natalya Goreva and Voraphan Raungpaka and Ayseli Usluata and Catherine Whelan and Juyun Cho and Caroline Collier and Stefan Nillson and Gilad Ravid and Valenzuala, {Juan Pablo}",

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Cardon, PW, Marshall, B, Choi, J, El-Shinnaway, MM, North, M, Svensson, L, Wang, S, Noris, DT, Cui, L, Goreva, N, Raungpaka, V, Usluata, A, Whelan, C, Cho, J, Collier, C, Nillson, S, Ravid, G & Valenzuala, JP 2009, 'Online and offline social ties of social network website users: An exploratory study in eleven societies', Journal of Computer Information Systems, vol. 50, no. 1, pp. 54-64.

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AU - Choi, Jeongil

AU - El-Shinnaway, Maha M.

AU - North, Matthew

AU - Svensson, Lars

AU - Wang, Sujie

AU - Noris, Daniel T.

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AU - Goreva, Natalya

AU - Raungpaka, Voraphan

AU - Usluata, Ayseli

AU - Whelan, Catherine

AU - Cho, Juyun

AU - Collier, Caroline

AU - Nillson, Stefan

AU - Ravid, Gilad

AU - Valenzuala, Juan Pablo

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Online and offline social ties of social network website users: An exploratory study in eleven societies

Abstract

Keywords

ASJC Scopus subject areas

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