Online and offline social ties of social network website users: An exploratory study in eleven societies

Peter W. Cardon, Bryan Marshall, Jeongil Choi, Maha M. El-Shinnaway, Matthew North, Lars Svensson, Sujie Wang, Daniel T. Noris, Lixin Cui, Natalya Goreva, Voraphan Raungpaka, Ayseli Usluata, Catherine Whelan, Juyun Cho, Caroline Collier, Stefan Nillson, Gilad Ravid, Juan Pablo Valenzuala

Research output: Contribution to journalArticlepeer-review

38 Scopus citations

Abstract

This study presents results of a survey about social network website (SNW) usage that was administered to university students in China, Egypt, France, Israel, India, Korea, Macao, Sweden, Thailand, Turkey, and the United States. The offline and online social ties of SNW users were examined by nationality, levels of individualism-collectivism (I-C), gender, SNW usage, age, and access location. Contrary to existing literature, we found no differences in the number of offline friends between individualist and collectivist nations. Similarly, there was not a difference in the number of online social ties between individualist and collectivist nations. However, members of collectivist nations had significantly more online social ties never met in person. Heavy SNW users in individualist nations maintained significantly higher numbers of offline social ties; however, heavy SNW users in collectivist nations did not have higher numbers of offline social ties. Related implications and recommendations are provided.

Original languageEnglish
Pages (from-to)54-64
Number of pages11
JournalJournal of Computer Information Systems
Volume50
Issue number1
StatePublished - 1 Sep 2009
Externally publishedYes

Keywords

  • Collectivism
  • Individualism
  • Online social ties
  • Social networking websites
  • Social ties

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