Online mass customization: The case of promoting heritage tourist websites

Yaniv Gvili; Yaniv Poria

doi:10.1080/13032917.2005.9687177

Online mass customization: The case of promoting heritage tourist websites

Yaniv Gvili, Yaniv Poria

Research output: Contribution to journal › Article › peer-review

9 Scopus citations

Abstract

Mass customization is a concept that has been discussed extensively in marketing literature. In this study the rationale of its application in the context of the management of a heritage site website was examined. Prospective visitors (N=151) to a major Islamic art museum in Jerusalem were surveyed. The results indicate that tourists' perceptions of a heritage site relative to their own personal heritage are linked to the nature of information sought. The results support a significant relationship between easily- tracked demographic characteristics of the tourists (e.g., religion) and their perception of the site. Implications for marketers and tourist website managers are presented.

Original language	English
Pages (from-to)	194-206
Number of pages	13
Journal	Anatolia
Volume	16
Issue number	2
DOIs	https://doi.org/10.1080/13032917.2005.9687177
State	Published - 1 Jan 2005

Keywords

Heritage tourism
Internet marketing
Mass customization
Website management

ASJC Scopus subject areas

Geography, Planning and Development
Earth-Surface Processes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1080/13032917.2005.9687177

Cite this

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title = "Online mass customization: The case of promoting heritage tourist websites",

abstract = "Mass customization is a concept that has been discussed extensively in marketing literature. In this study the rationale of its application in the context of the management of a heritage site website was examined. Prospective visitors (N=151) to a major Islamic art museum in Jerusalem were surveyed. The results indicate that tourists' perceptions of a heritage site relative to their own personal heritage are linked to the nature of information sought. The results support a significant relationship between easily- tracked demographic characteristics of the tourists (e.g., religion) and their perception of the site. Implications for marketers and tourist website managers are presented.",

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AB - Mass customization is a concept that has been discussed extensively in marketing literature. In this study the rationale of its application in the context of the management of a heritage site website was examined. Prospective visitors (N=151) to a major Islamic art museum in Jerusalem were surveyed. The results indicate that tourists' perceptions of a heritage site relative to their own personal heritage are linked to the nature of information sought. The results support a significant relationship between easily- tracked demographic characteristics of the tourists (e.g., religion) and their perception of the site. Implications for marketers and tourist website managers are presented.

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KW - Website management

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Online mass customization: The case of promoting heritage tourist websites

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

Access to Document

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