Abstract
Mass customization is a concept that has been discussed extensively in marketing literature. In this study the rationale of its application in the context of the management of a heritage site website was examined. Prospective visitors (N=151) to a major Islamic art museum in Jerusalem were surveyed. The results indicate that tourists' perceptions of a heritage site relative to their own personal heritage are linked to the nature of information sought. The results support a significant relationship between easily- tracked demographic characteristics of the tourists (e.g., religion) and their perception of the site. Implications for marketers and tourist website managers are presented.
| Original language | English |
|---|---|
| Pages (from-to) | 194-206 |
| Number of pages | 13 |
| Journal | Anatolia |
| Volume | 16 |
| Issue number | 2 |
| DOIs | |
| State | Published - 1 Jan 2005 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 8 Decent Work and Economic Growth -
SDG 11 Sustainable Cities and Communities
Keywords
- Heritage tourism
- Internet marketing
- Mass customization
- Website management
ASJC Scopus subject areas
- Geography, Planning and Development
- Earth-Surface Processes
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