Optimal yield policy with infiltration consideration

Shaul P. Ladany; Fee Seng Chou

doi:10.1504/IJSTM.2001.001587

Optimal yield policy with infiltration consideration

Shaul P. Ladany
, Fee Seng Chou

Department of Industrial Engineering and Management

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

An integer programming model is formulated for determining the optimal market segmentation and pricing policy for fixed-capacity service industries to maximize their yield, given a set of defined potential market segments with known demand curves. The model incorporates infiltration of customers from high priced to low priced market segments. Using a real-lifesize numerical example from a hotel management environment, the model was solved by easily accessible spreadsheet software on a personal computer.

Original language	English
Pages (from-to)	4-17
Number of pages	14
Journal	International Journal of Services, Technology and Management
Volume	2
Issue number	1-2
DOIs	https://doi.org/10.1504/IJSTM.2001.001587
State	Published - 1 Jul 2001

Keywords

Infiltration between segments
Market segment
Optimal number of segments
Yield management

ASJC Scopus subject areas

General Engineering
Computer Science Applications
Strategy and Management
Marketing

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10.1504/IJSTM.2001.001587

Cite this

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title = "Optimal yield policy with infiltration consideration",

abstract = "An integer programming model is formulated for determining the optimal market segmentation and pricing policy for fixed-capacity service industries to maximize their yield, given a set of defined potential market segments with known demand curves. The model incorporates infiltration of customers from high priced to low priced market segments. Using a real-lifesize numerical example from a hotel management environment, the model was solved by easily accessible spreadsheet software on a personal computer.",

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AB - An integer programming model is formulated for determining the optimal market segmentation and pricing policy for fixed-capacity service industries to maximize their yield, given a set of defined potential market segments with known demand curves. The model incorporates infiltration of customers from high priced to low priced market segments. Using a real-lifesize numerical example from a hotel management environment, the model was solved by easily accessible spreadsheet software on a personal computer.

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KW - Market segment

KW - Optimal number of segments

KW - Yield management

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Optimal yield policy with infiltration consideration

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

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