Parents’ malevolent personification of mass vaccination solidifies vaccine hesitancy

Gal Noyman-Veksler, David Greenberg, Itamar Grotto, Golan Shahar

Research output: Contribution to journalArticlepeer-review

5 Scopus citations


Parental hesitancy to vaccinate their children derails the success of mass vaccination campaigns. We examined the effect of parents’ personification of the vaccinating agency on vaccine hesitancy (i.e. negative or positive mind change) in 555 parents in a mass wild poliovirus vaccination campaign. Parents were assessed before and after the campaign on attitudes toward vaccination and the vaccinating agency (“The Israeli MoH is caring” vs “hysteric”). Positive mind change was predicted by a gender and malevolent personification. A negative mind change was predicted by parental anxiety. We conclude that parental hesitancy is influenced by parents’ attachment to the vaccinating agency.

Original languageEnglish
Pages (from-to)2164-2172
Number of pages9
JournalJournal of Health Psychology
Issue number12
StatePublished - 1 Oct 2021


  • compliance
  • immunization
  • parental attitudes
  • public health psychology
  • vaccine hesitancy

ASJC Scopus subject areas

  • Applied Psychology


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