Abstract
In this paper we show how the use of a restricted number of coupons in the presence of different types of customers is an effective means of implementing a price discriminating policy. Hence, firm profits can be increased even when traditional price discrimination is forbidden.
Original language | English |
---|---|
Pages (from-to) | 325-331 |
Number of pages | 7 |
Journal | International Journal of the Economics of Business |
Volume | 7 |
Issue number | 3 |
DOIs | |
State | Published - 1 Jan 2000 |
Externally published | Yes |
Keywords
- Coupons
- Deal Prones
- Loyal Customers
- Price Discrimination
ASJC Scopus subject areas
- Business, Management and Accounting (miscellaneous)
- Economics and Econometrics