TY - CHAP
T1 - Reflections on management and leadership of educational marketing
T2 - Looking toward the future
AU - Hemsley-Brown, Jane
AU - Oplatka, Izhar
PY - 2012/12/1
Y1 - 2012/12/1
N2 - The purpose of this final chapter is to draw together the conclusions and insights presented in each of the chapters throughout the book, to summarize and categorize concisely the findings, and to offer views about the next steps in the field of education marketing. The chapter is presented under key headings which emerge from the edited book chapters: marketled leadership, building relationships, and relationship marketing. The final section discusses a way forward for education marketing research and practice. The chapter seeks to draw together and make sense of the insights from all the chapters under key headings to provide the reader of the volume with some key ideas to take forward for practice and research in the field.
AB - The purpose of this final chapter is to draw together the conclusions and insights presented in each of the chapters throughout the book, to summarize and categorize concisely the findings, and to offer views about the next steps in the field of education marketing. The chapter is presented under key headings which emerge from the edited book chapters: marketled leadership, building relationships, and relationship marketing. The final section discusses a way forward for education marketing research and practice. The chapter seeks to draw together and make sense of the insights from all the chapters under key headings to provide the reader of the volume with some key ideas to take forward for practice and research in the field.
UR - http://www.scopus.com/inward/record.url?scp=84885001090&partnerID=8YFLogxK
U2 - 10.1108/S1479-3660(2012)0000015014
DO - 10.1108/S1479-3660(2012)0000015014
M3 - Chapter
AN - SCOPUS:84885001090
SN - 9781781902424
T3 - Advances in Educational Administration
SP - 267
EP - 277
BT - The Management and Leadership of Educational Marketing
A2 - Oplatka, Izhar
A2 - Hemsley-Brown, Jane
ER -