Reluctant entrepreneurs: Why they do it and how they do it

Eyal Yaniv, David Brock

Research output: Contribution to journalArticlepeer-review

Abstract

The phrase “buying a job” has gained more currency in the past several years, as more and more salaried employees — downsized, fired or phased out – have found that buying a business, perhaps a franchise, is their only option. Such a cohort is part of a growing breed, the reluctant entrepreneur. These authors researched the phenomenon and discovered an intriguing reality: Most reluctant entrepreneurs, even if successful, long to return to their previous life as a salaried employee.
Original languageEnglish
Pages (from-to)1-8
Number of pages8
JournalIvey Business Journal
Issue numberNovember / December 2012
StatePublished - Nov 2012

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