Rhetoric as the contextual manipulation of self and nonself

Yair Neuman, Zvi Bekerman, Avi Kaplan

Research output: Contribution to journalArticlepeer-review

17 Scopus citations


This article highlights an important mediating process in rhetoric: the situational reconstruction of collective self-boundaries of speaker and audience. We illustrate this process by a rhetorical case study. Using a psychorhetorical analysis of a missionary speech that was given by a Jewish ultra-orthodox preacher to a Jewish Israeli nonorthodox audience, we point to the rhetorical context markers - the rhetorical strategies that construct a discursive context - that the orator used to manipulate the audience's collective self and nonself in a way that would serve his rhetorical goals.

Original languageEnglish
Pages (from-to)93-112
Number of pages20
JournalResearch on Language and Social Interaction
Issue number1
StatePublished - 1 Jan 2002

ASJC Scopus subject areas

  • Social Psychology
  • Communication
  • Linguistics and Language


Dive into the research topics of 'Rhetoric as the contextual manipulation of self and nonself'. Together they form a unique fingerprint.

Cite this