Riding the black ship: Japan and Tokyo Disneyland

Research output: Book/ReportBookpeer-review


"Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual." By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz produces not only a cultural reading of the onstage show but also an ethnographic analysis of its production by those who work there and its reception by its customers. Previous studies have seen Disneyland as a "black ship"--An exported, hegemonic model of American leisure and pop culture - that "conquered" Japan. By concentrating on the Japanese point of view, Raz shows that it is much more an example of successful domestication and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization. Tokyo Disneyland is a simulated "America" showcased by and for the Japanese."--Jacket
Original languageEnglish
Place of PublicationCambridge, Mass
PublisherHarvard University Asia Center
Number of pages240
ISBN (Electronic)0674768949, 1684173167
ISBN (Print)0674768930, 9780674768949, 9780674768932, 0674768949
StatePublished - 1999

Publication series

NameHarvard East Asian monographs


  • Soziale Situation
  • Popular culture
  • Tokyo Disneyland (Urayasu-shi, Japan)
  • Volkskultur
  • Pretparken
  • Tokio
  • Japan
  • Parcs d'attraction
  • 76.60 entertainment, tourism: general
  • Civilization
  • Amusement parks
  • Culture populaire
  • Japon
  • Geschichte
  • Loisirs


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