Abstract
Rural tourism in Israel is a growing trend, augmented by declining agricultural income. The concept of service quality and service orientation in rural tourism establishments (B and B's) in Israel is investigated. Utilizing Gronroos's model of perceived service quality, an exploratory empirical study of 206 guests and 23 entrepreneurs revealed gaps between expected and experienced service dimensions. Based on these findings, management and marketing implications for service quality improvements are discussed along with the acute need for appropriate training. (C) 2000 Elsevier Science Ltd. All rights reserved.
| Original language | English |
|---|---|
| Pages (from-to) | 451-459 |
| Number of pages | 9 |
| Journal | Tourism Management |
| Volume | 21 |
| Issue number | 5 |
| DOIs | |
| State | Published - 1 Jan 2000 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
Keywords
- Israel
- Rural tourism
- Service quality
ASJC Scopus subject areas
- Development
- Transportation
- Tourism, Leisure and Hospitality Management
- Strategy and Management
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